Category: Design

What the hell Jaguar? Let’s take a look at the Type 00

Car design isn’t for the faint hearted – it’s a high stakes world where hundreds of millions are spent on design, development, preparing production, passing regulations, and driving demand. And you can only do safe and evolutionary designs if your customers are buying those things. Jaguar, bless it, has always struggled to make money – constantly squeezed between luxury brands and premium brands, it never seemed to know where it fitted. Budget Aston Martin equivalent or BMW rival?

Then came the Type 00. And boy did it get attention. Right from the beginning, they dropped a fashion show inspired ident video which created a social media storm – a lot negative, especially from older, male viewers. Even the likes of Nigel Farage and Elon Musk chimed in with their quickly formed negative opinions. Musk, of course, owns a car company, so he’s going to use his reach to knock a competitor.

Continue reading “What the hell Jaguar? Let’s take a look at the Type 00”

Hertz doubled the cost of my car rental. Here’s their process design trick.

This year, during my family holiday, I discovered how Hertz – and many other car hire companies – have crafted a process involving dark patterns to trick stressed travellers into paying far more than necessary for their car hire.

I’ve used Hertz several times over the years, particularly in the 2000s, so I expected good service, a decent car, and straightforward business.

Continue reading “Hertz doubled the cost of my car rental. Here’s their process design trick.”

Taller buildings let us design better towns

I lived in a range of places as a kid, partly because my father was a bit of an itinerant who didn’t know what he wanted in life, other than that I mustn’t live with my mother. Go figure.

Eventually I got to settle down with my grandmother, but in the process I learned a lot about life as a child in different places. Where I felt safe and where I did not.

I did not feel safe in large council estates surrounding cities. I did feel safe in a caravan park. I did not feel safe in a city centre. I did feel safe in a built up part of a large city, living in an apartment block.

Continue reading “Taller buildings let us design better towns”

Don’t design in customer traps on your systems

You know that friend, the one who always promises to help you move flat, or help you fix your mower, but then doesn’t turn up? Yes. Or the guy who goes on a date and pays for the meal and somehow that comes with access to your body? Or the airline that makes you think you have to pay for a seat upgrade in order to take any baggage on board when actually you don’t?

The first two are obvious red flags. We all know people like this, and once we’re done excusing their behaviour we tend to move on. They’re often charming people at first. They have to be. They keep needing new friends and new partners, so they get really good at the introductory gab. But as I always say, the only perfect people in this world are people you don’t know very well yet.

Continue reading “Don’t design in customer traps on your systems”

A new manifesto for the web

This blog post has now been re-arranged with the manifesto at the top, and the reasoning that led up to it beneath. Because, after all, placing the important content six or seven hundred words in is hardly being pure, is it?

Web Dogma 24. By me.

Content First. All articles, images, and graphics must be there to serve a purpose. Superficial or filler material is forbidden.

Continue reading “A new manifesto for the web”

Design Dilemmas: When bathrooms become battlegrounds

In the world of transgender rights, the battle for the bathroom has reached fever pitch, especially in the USA. Now, I’m not here to referee in this brawl – because on one side of the debate you have the ‘TERFs”, and on the other, the trans rights activists sometimes labelled “handmaidens”. Both are terms about as socially acceptable as weeing all over the toilet seat, and on the extreme fringes of both you find calls for violence. It seems every modern campaign group needs its villains and its sycophantic followers.

Continue reading “Design Dilemmas: When bathrooms become battlegrounds”