Tag: design
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Hertz doubled the cost of my car rental. Here’s their process design trick.
This year, during my family holiday, I discovered how Hertz – and many other car hire companies – have crafted a process involving dark patterns to trick stressed travellers into paying far more than necessary for their car hire. I’ve used Hertz several times over the years, particularly in the 2000s, so I expected good…
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Don’t design in customer traps on your systems
You know that friend, the one who always promises to help you move flat, or help you fix your mower, but then doesn’t turn up? Yes. Or the guy who goes on a date and pays for the meal and somehow that comes with access to your body? Or the airline that makes you think…
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A new manifesto for the web
This blog post has now been re-arranged with the manifesto at the top, and the reasoning that led up to it beneath. Because, after all, placing the important content six or seven hundred words in is hardly being pure, is it? Web Dogma 24. By me. Content First. All articles, images, and graphics must be…
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Design Dilemmas: When bathrooms become battlegrounds
In the world of transgender rights, the battle for the bathroom has reached fever pitch, especially in the USA. Now, I’m not here to referee in this brawl – because on one side of the debate you have the ‘TERFs”, and on the other, the trans rights activists sometimes labelled “handmaidens”. Both are terms about…
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A little change on this website
In the past, this website was sort of my place to keep family and friends in touch. I first set it up in 2005, just before going away to Peru on travels. It was a great. Facebook had been invented but wasn’t generally available or popular yet, other platforms weren’t well thought through or scattered,…
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The astonishing power of modern computing
Being very old (or at least, that’s how I feel being in tech!) means that after coming up to nearly forty years in technology, I’ve seen some changes. My first computer at home, that I owned, that I could truly call my own, was a Dragon 32. It was a small, 32KB computer using the…
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The productivity paradox
I came across this chart recently and it gave me pause for thought as someone whose life work is designed to improve productivity. It shows that from 2008, although we know technologies have been growing in power, productivity growth suddenly dropped away from the trendline following the global financial crisis. Why? This is where I…
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Why You Should Be A Secularist
All these arguments about Britain being a ‘Christian’ country at heart (see Baroness Warsi here, here and most importantly here) are so much bull, and I’m tired of it. It’s part of an attack on the growing secularist movement but framed in such a way that it’s designed to scare the religious into thinking they’re going to be…

