16 August, 2024
Hertz doubled the cost of my car rental. Here’s their process design trick.
This year, during my family holiday, I discovered how Hertz – and many other car hire companies – have crafted a process involving dark patterns to trick stressed travellers into paying far more than necessary for their car hire. I’ve used Hertz several times over the years, particularly in the 2000s, so I expected good […]