Back to basics

In recent times I’ve started to find myself more and more interested in stepping away from success. Successful teams, people, companies. I don’t mean people who are likely to be like you and me. I mean the big bosses, the billionaires, the Premier League teams… the winners.

I’m just tired. I’ve watched the world’s richest man, Elon Musk, acting like a teenager on his own social media platform. I’ve seen the super wealthy Matt Mullenweg and his eponymous Automattic, creating a fight between what he supposes is the WordPress community and WP Engine. WP Engine is the biggest of WordPress hosts out there, and worth, I dunno… a billion. Both are big big players. People in the WordPress community are not big players, by and large. Any tall poppies that come along risk being cut down by the always smiling, always affable in interviews, Mullenweg. It happened when he was OK with copying the yet to be released Drupal base theme, it happened when he pulled lots of themes by small firms from the WordPress repo, and it’s happening plenty of times since and until the WP Engine battle.

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