I’ve been telling anyone who’ll listen that having a web presence is free and simple, and doesn’t need to be opaque to the search engines. It can be standards compliant, easy to find, and well structured. You can change the content as and when you like. You can add pictures and so on. And it’s all free.
A recent example of this is one of my preferred Badminton Clubs’ website – my company builds websites professionally, so we’re not in the habit of giving them away. But these are custom jobs, for firms that need reliable websites which often generate far more money than they cost. But a small club doesn’t need the fine control of a commercial organisation. So I pointed Halton Badminton‘s chief chap Bob Redmond, to wordpress.com and we spent a couple of hours together as I showed him the ropes.
And now the site’s there and the search engines will soon pick it up. Hopefully it’ll soon attract the traffic it deserves – these are great clubs for anyone interested in badminton around Widnes, Runcorn or St Helens – and a fair few folk from Warrington turn up as well. For more details head to http://haltonbadminton.wordpress.com